Realim innovazione farmaceutica

Realim è un prodotto farmaceutico, un integratore che serve anche per dimagrire. Lo Spot pubblicitario che qui proponiamo ci è stato commissionato per i rappresentanti di commercio. I medici spesso sono impegnati con il loro lavoro e per aggiornarsi ricevono rappresentanti farmaceutici. Ci hanno chiesto di mostrare in un minuto la capacità del farmaco di assorbire il liquido. Un video realizzato nel nostro studio con un fondale nero, il prodotto in primo piano ed il test. Abbiamo usato più telecamere 4K per avere maggiori dettagli. In questi casi la qualità delle ottiche e le luci hanno un’importanza fondamentale. Quello che interessava alla casa farmaceutica lo abbiamo mostrato. Si doveva contenere il video in un tempo ristretto, ma tale da far risaltare la qualità del prodotto. Se ci avessero chiesto uno Spot per il pubblico avremmo agito diversamente. La casa produttrice non voleva una voce fuori campo ma semplici scritte. In postproduzione abbiamo selezionato le immagini migliori e la grafica appropriata.

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